Hi, I’m Michael Bretherton, Creative Director and owner of Charcoal Design.

Creating something that is going to be out there working to promote a client’s business is both rewarding and exciting. I take my design seriously—after 20+ years at it I pretty much live, eat and breath graphic design—and every new project holds the thrill of the one before it.

For me, the key to getting a message to your target market is a careful combination of concept, design and delivery. Therefore, prior to ever putting pencil to paper, there needs to be a full understanding of the goals of a project, the message, and the audience. So, a comprehensive brief is the critical starting point to any project, big or small. It also gets everyone on the same page from the outset.

Logo design is an area I am particularly passionate about because I see a logo as the cornerstone of a company’s or product’s branding, and getting that spot on provides a solid base to build all other visual branding components—all important assets in creating a strong, cohesive look.

Please get in touch to discuss your business and how our creative services may assist you. I look forward to it.

logo-design-brisbane-linkedin

Michael Bretherton

If you have a quick question about anything please just contact me for a quick reply.

Based in Brisbane, I provide graphic design services to a host of businesses which cover a broad range of business types. I also provide services to companies based throughout Australia, New Zealand, USA and a few other spots around the globe.

For me, the key to getting any form of graphic design “right”, be it a brochure, website, billboard, or any other method, is to consider the audience, and how to “visually package” whatever message needs conveying, so that it will be noticed and remembered. Therefore, prior to ever putting pencil to paper or brain into creative gear, there needs to be a full understanding of the goals of a project, the message, and the audience. So, a comprehensive brief is the critical starting point to any project, big or small. It also gets everyone on the same page from the outset.

Please get in touch to discuss your business and how our creative services may assist you. I look forward to it.