Charcoal design :: blog
Ditch the Frustration: Elevate Your Brand
Ever spent hours wrestling with design software thinking you'll cobble...
Branding and AI
AI is making massive inroads into the creative industry. Here at Charcoal...
Logo Design: What’s the Secret Sauce?
In a crowded marketplace, recognition is king. Customers are drawn to brands...
What’s the key to a “great” logo?
Firstly, in my mind, a great logo is one that’s a perfect fit for your exact business. The business your pour your heart and soul in to; you know the business from the ground up.
The key, let’s say critical, ingredient is the time and energy you invest in the creative brief — clarifying and sharing all of the insights into your business. This serves as the ‘fuel’ for me to develop a relevant, strategic, and creative direction.
It’s not a walk in the park; it’s a journey, and it’s definitely worth getting the process right.
End result: a logo that is the perfect fit for your business and will help ignite engagement with your target market.
— Michael
Looking for smart branding to take your business to the next level? Let’s chat.
Charcoal Design is a micro studio (yours truly and a team of trusted creative suppliers) providing solutions for business owners who have a strong desire to level up their visual brand identity.