A great logo… what’s the secret sauce?
A key ingredient is time and energy put into the creative brief — clarifying insights into your business — by you.
It’s the “fuel” for me to develop a relevant, strategic and creative direction.
End result: a logo that will, importantly, be a great fit for your brand. That’s a great logo.
Brand Enthusiasts,
Let’s talk about a common misconception – the urge to make your logo larger. While the intention might be to increase visibility, bigger doesn’t always mean better. A well-designed logo speaks volumes on its own, even at a modest size.
? Precision Matters: Enlarging your logo can compromise its intricate details and clarity. Remember, it’s not just about being seen but being seen with precision.
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? Adaptability: From business cards to billboards, your logo should seamlessly adapt to various mediums. A thoughtful size allows for flexibility, preserving the integrity of your brand identity.
? Whitespace Magic: Embrace whitespace! It provides breathing room for your logo, allowing it to stand out effortlessly amidst the visual clutter.
Remember, a logo’s impact is not solely dictated by its size but by the thoughtful design principles behind it. Let’s prioritize visual finesse over sheer scale for a brand that truly shines! ?? #BrandWisdom #LogoDesign #VisualBranding #DesignTips
Michael Bretherton