Blog: logo design, branding, strategy

Ever spent hours wrestling with design software thinking you'll cobble together a logo—then realising it's just amateur hour, not anywhere close to a professional visual brand identity? You may have compiled a design that is not unique, you don't own the rights to and...

AI is making massive inroads into the creative industry. Here at Charcoal Design I'm taking a cautious yet inquisitive approach; there is a lot to unpack in regards to intellectual property, copyright and, well, just if, how, and whether to consider incorporating it...

In a crowded marketplace, recognition is king. Customers are drawn to brands they recognise and trust. Investing in branding is an investment in your company’s future, allowing you to build strong, lasting connections with your audience. They say, you never get a...