Business owners.
Attract and retain customers with smart, consistent branding

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Elevate your brand, empower your business

In today’s competitive marketplace, a strong brand identity is essential for small businesses to thrive. Your brand is more than just a logo; it’s the heart of your business, reflecting your values, personality, and uniqueness.

Why Branding Matters

A powerful brand identity:

  • Captivates customers and builds loyalty
  • Differentiates you from competitors
  • Enhances your brand value
  • Drives business growth

Crafting Your Brand

Create a cohesive brand strategy that encompasses:

  • Core values: What principles guide your business?
  • Brand persona: Who is your ideal customer?
  • Brand voice: How do you communicate with your audience?
  • Visual identity: Design a memorable logo, color palette, and typography that represent your brand.

Professional Guidance

An experienced branding designer can help you:

  • Develop a comprehensive branding strategy
  • Create a visually appealing and memorable logo
  • Establish brand guidelines for consistent representation

Empower Your Small Business

Invest in professional branding and unleash the power of your brand.

Ready to elevate your brand?


Hello, I’m Michael

Brisbane-based Visual Branding Designer // Charcoal Design is a micro studio (yours truly and a team of trusted creative suppliers) providing solutions for business owners who have a strong desire to level up their brand identity — Contact me

Crafting Brands for Lasting Success