Artificial Intelligence

Branding & AI.

AI is making massive inroads into the creative industry. Here at Charcoal Design I’m taking a cautious yet inquisitive approach; there is a lot to unpack in regards to intellectual property, copyright and, well, just if, how, and whether to consider incorporating it in my branding projects.

One thing is certain; AI is not going away. It will change the branding and design space beyond anything imaginable. My challenge is to keep a level head and not get carried away with the hype.

Stay tuned for my take on AI and what you can expect when I’m creating. One thing is for sure; I’ll be up front about where any AI is used in any of my services. And I can categorically say that my concept development process will always be grounded in learning about a business first-hand, and creating solutions based on those explorations. I don’t believe there is any quick AI-fix that will see the nuances of a business, its traits, and the x-factor that needs to be unearthed to create visual branding that is a perfect fit.

Again, a lot to unpack.

If you have any questions about it please don’t hesitate to get in touch and I’d be glad to answer your query.