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The key to logo “greatness”

Firstly, in my mind, greatness (aka awesomeness) is a logo that’s a perfect fit for your exact business.

A key, let’s say critical, ingredient is the time and energy you invest in the creative brief — clarifying insights into your business. This serves as the ‘fuel’ for me to develop a relevant, strategic, and creative direction.

It’s not a walk in the park, and it’s definitely worth getting the process right.

End result: a logo that is the perfect fit for your business and will help ignite engagement with your target market.

— Michael